IT'S GETTING
PERSONAL
ABOUT KIND PETALS
We're not your average letterbox flower company, we're not about chasing low quality products and combining them with high profit margins to get boring recipe flower displays with no personality - yes we're calling them out... you deserve more!
We’re tucked away in the Hampshire countryside, letting nature shape every box we send. Our flowers are fresh, seasonal, handpicked, and never the same twice - because flowers should be as unique as the people receiving them.
Every gift box is packed with more blooms than anywhere else, wrapped with care, and sent with heart. And with every order, £1.50 goes to a charity chosen by you. Turning kindness into something truly powerful.
Fresh flowers. Real impact. Always personal.
ABOUT OUR FOUNDER
I’m Ellie, the founder of Kind Petals and I'm on a one-woman mission to do good with flowers and create meaningful gifting through flowers.
I'm a Mum of two boys and two chaos-loving dogs - Flo the Labrador and Olive the Springer. Both the children and the dogs are Kind Petals apprentices; as yes they're all paid in biscuits!
I’m a secret cowgirl at heart, fully convinced I was born in the wrong country thanks to my love of all things country and certain I was meant for the Deep South, not the South Coast. Outdoorsy, water-obsessed, and always up for an adventure (or a strong cuppa - milk no sugar please).
If you asked me why Kind Petals and why now, I’d say it’s my way of giving back. But if you asked me on a deeper level, I’d tell you it’s how I’ve coped with grief; Creating something beautiful, meaningful, and full of heart in honour of the two most influential women in my life: my Mum and my Nan. They’re not here to see it, but their passion, creativity and love for all things flowers flows through everything I do.
Before this chapter of my life, I spent nearly 20 years in the corporate world - think "You're on mute", spreadsheets, and pretending to enjoy lukewarm tea and you'd be close. I finally traded it all in for flowers and the kind of purpose you can’t fake. And honestly? Best decision ever.